Fendi has tapped luxury fashion and accessories distributor MadaLuxe Group to become its new distributor for Fendi Timepieces in North America.
As part of the partnership, which commenced with the fall 2019 season, MadaLuxe Group plans to focus Fendi’s timepiece distribution on luxury fashion boutiques and high-end department stores including Saks Fifth Avenue and Neiman Marcus, the company said.
Fendi timepieces include watches for men and women, all manufactured in Switzerland.
The MadaLuxe Group partnership overlaps with the launch of the new ‘Forever Fendi’ timepiece. The current Fendi timepieces portfolio includes the Forever Fendi, Fendimania, Policromia, Fendi IShine, Selleria, Run Away, Fendi My Way and Momento Fendi lines.
Adam Freede, chief executive officer and owner of MadaLuxe Group, said expanding the offerings with brands like Fendi Timepieces supports the commitment of the group to deliver the highest quality and authentic luxury goods to the customers.
Other luxury brands within MadaLuxe’s timepiece portfolio include Ferragamo, Versace, and Versus Versace.